The FIFA Women’s World Cup 2023™ presents a unique opportunity for football in Australia and New Zealand.
Not only would hosting this tournament see the two nations welcome world-class athletes to its shores, it would also allow our countries to continue building foundations aimed at changing the face of football.
The Australia New Zealand Bid will leverage the FIFA Women’s World Cup 2023™ to accelerate the advancement of women’s football and utilise its potential to act as a social game-changer for women.
As with FIFA, women’s football is a strategic imperative for Football Federation Australia and New Zealand Football. Australia and New Zealand have implemented strategies with the objective of:
- more women and girls playing and loving football
- greater pathway opportunities for women and girls
- capacity building for women’s football
- increased facilities investment.
New Zealand has a demonstrated history of capitalising on FIFA tournaments to produce tangible results with the Map to Success – introduced following the FIFA U-17’s Women’s World Cup 2008™ – producing outcomes such as a 35% rise in women’s and girls’ participation during the past 5 years.
Building on the learnings from 2008, New Zealand Football will leverage the FIFA Women’s World Cup 2023™ to shape a more complete future for women and girls including:
- development of a world class performance driven football/futsal delivery system attracting and retaining female leaders, coaches and referees
- expansion of women’s specific football and futsal events and pathways
- improving the visibility of the women’s game.
In 2018, FFA launched a Gender Equality Action Plan aimed at reaching a 50% gender participation split by 2027.
To facilitate this growth, the plan outlines several key focus areas including programmes for female participation and engagement, developing a world class W-League and enabling the success of the Matildas to inspire new players to the beautiful game.
The Gender Equality Action Plan includes programmes to:
- increase the opportunities to play
- improve pathways to the elite level
- create safe, friendly and welcoming environments at club level
- grow the engagement between grassroots participants and W-League and Matildas players
- continue to raise the profile and awareness of women’s football at all levels.
Amplifying football in Asia-Pacific
Working together As One, Australia and New Zealand will continue constructing partnerships with AFC and OFC Member Associations to progress women’s football development.
These initiatives are aimed at:
- expanding the capacity of women’s football administrators by implementing confederation wide leadership and mentoring
- producing a pipeline of women’s executives for key decision-making bodies
- forming stronger communities by evolving the perception of women and girls in society
providing opportunities for women and girls to participate in football